Nyartframe

We Framed Your Cat (On Purpose)

May 28, 2025

Let's talk about the elephant in the room. Or rather, the beige carpet tower in the corner.

You spent months curating your living space. The mid-century modern sofa. The carefully selected art prints. The plant situation that took three attempts to get right. And then, in the corner, looming like a monument to aesthetic surrender: a six-foot carpeted scratching post that screams "I have given up."

We've all made this bargain. Love a cat, sacrifice your dignity. Accept that your carefully designed home will always have this one thing that looks like it was purchased from a sad strip mall in 1997.

But what if it didn't have to be this way?

What if the thing your cat loves could also be the thing you're actually proud of?

The Exhibition: Cat as Installation Art

Nyartframe is a wall-mounted cat walkway disguised as a picture frame. Or maybe it's a picture frame that happens to be a cat walkway. Honestly, we've stopped being able to tell the difference.

It mounts on your wall like art. It functions like a jungle gym. Your cat walks across it, lounges in it, and — here's the important part — looks genuinely impressive while doing so.

We slow-cooked this idea for a long time, letting the cat furniture and the gallery frame simmer together until they became indistinguishable. The result is something that visitors might actually compliment. Not in the polite "oh, that's... nice" way they acknowledge your cat tower. Actually compliment.

There's integrated scratching surface made from natural sisal hemp, because cats are going to destroy something — might as well give them a designated target. The frame protects your furniture by offering a better option. Think of it as diplomacy through design.

The Curator's Statement: Why This Exists

Here's what nobody talks about: we've accepted ugliness as the price of pet ownership.

Walk into any pet store. The cat furniture section looks like a graveyard for design. Everything is beige, brown, or that particular shade of gray that exists only in waiting rooms and prisons. It's functional, sure. But it's also deeply embarrassing.

Nyartframe exists because we asked a different question. Not "how do we hide that we have a cat?" but "how do we make the cat the focal point — intentionally?"

The frame mounts on walls you weren't using anyway. No floor space sacrificed. No furniture rearranged. Just vertical real estate finally serving a purpose.

It's rental-friendly — no drilling holes you'll regret when the deposit inspector arrives. The mounting system is designed for urban apartments where walls are sacred and landlords are unforgiving.

And it's silent. Vibration-dampening design means your cat's 3am architectural exploration won't wake the neighbors. They'll still judge you for having a cat. But at least they won't hear it.

The Artist's Statement: What This Means

Cats have always acted like they own the place. Nyartframe just makes it official.

Think about it: your cat already believes they're the most important thing in any room. They sit on your laptop during meetings. They knock things off shelves to watch them fall. They stare at you with an expression that suggests mild disappointment in your life choices.

We're not changing the dynamic. We're just providing appropriate framing.

There's something honest about building furniture that admits your cat is the most interesting thing in the room. Art is supposed to evoke emotion. So does a cat ignoring you from a great height. Both experiences involve standing in front of something beautiful, feeling vaguely judged, and wondering if you truly understand what's happening.

Museums charge admission for that feeling. We're offering it as a subscription service for replacement scratching surfaces.

In Closing: The Permanent Collection

Your cat will still ignore you. That's not going to change. They'll still knock things over, demand food at inconvenient times, and sleep in the exact spot on the couch you were about to sit.

But now, when they perch above your living room surveying their domain with aristocratic indifference, they'll be doing it from a frame worthy of the Louvre.

We can't guarantee your cat will use it. Cats are famously indifferent to human intentions and purchase decisions. But we can guarantee it'll look better than that beige tower you've been pretending not to see.

Nyartframe: Finally, cat furniture that doesn't require an apology when guests arrive.


Your cat was always the masterpiece. We just built a frame worthy of the exhibition.

From the kitchen with irony and humor.